Dongfeng expands in Portugal and Europe with Vigo and Mage

When Dongfeng arrived in Portugal at the end of 2024, it had just one model to present: the Box, a fully electric B-segment city car.

Less than two years later, the picture is markedly different. The Chinese brand has just tripled its Portuguese line-up with the arrival of two SUVs, the Vigo and the Mage, while preparing a European expansion that extends well beyond introducing new models.

This objective forms part of a highly ambitious global plan. By 2030, the Dongfeng Group aims to sell five million vehicles annually, with international markets accounting for roughly 40% of that volume.

Two SUVs to expand Dongfeng in Portugal

The first of the new arrivals is the Vigo, a fully electric SUV measuring 4.30 m long, entering one of the European market's most fiercely contested segments.

It uses a 120 kW (163 hp) motor and a 51.87 kWh LFP battery, a combination claimed to provide up to 340 km of combined WLTP range. Rapid charging reaches up to 167 kW, allowing the battery to be replenished from 30% to 80% in 18 minutes.

In Portugal, it is offered in One Edition specification from €26,990 (+VAT), or around €33,200 including taxes.

The Mage takes a different approach, introducing Dongfeng's plug-in hybrids to the Portuguese market.

Its Mach PHREV 3 Power system pairs a 1.5-litre turbocharged petrol engine with an electric motor and a 17 kWh battery, producing 279 hp and 580 Nm. It can cover up to 86 km in electric mode on the combined WLTP cycle, while its claimed overall range can reach 1200 km.

It is also available to order, starting at €28,490 (+VAT), or approximately €35,000 including taxes.

Europe is the real test

Growth in Portugal represents only one part of the strategy. In September 2025, Dongfeng set itself the target of reaching 80,000 sales in Europe in 2026, taking into account the group's various brands and operations.

To achieve this, it intends to broaden its range beyond electric vehicles. Its European strategy also includes hybrids, plug-in hybrids and even combustion-only models, tailoring the offering to the differences between individual markets.

Its dealer network has been expanding too. In Portugal, Dongfeng and Voyah have reached 13 sales outlets, while across Europe this year's priorities have also included improving dealer quality, after-sales provision and customer support.

Dongfeng could also manufacture in Europe

Dongfeng's European growth could additionally involve establishing an industrial presence on the continent. The first move has already been made.

Dongfeng and Stellantis have announced their intention to create a European joint venture, led by the European group, to share sales, distribution, manufacturing, purchasing and engineering activities.

One of the first priorities is expected to be Voyah, the Dongfeng Group's more upmarket brand, drawing on Stellantis's sales network and after-sales expertise.

However, the agreement could extend further. The two companies are also examining the possibility of producing Dongfeng electrified models at Stellantis's plant in Rennes, France. For now, this remains only an intention, with no models or dates announced.

All these developments make it clear that Dongfeng views the European market as an important stage in its international expansion.